Direct it

Direct it is a leading data-driven demand generation company. I was appointed to develop a new logo and redesign their website. Additionally, the client requested a new set of corporate ID including letterheads, business cards, and sales presentations.

I provided the client with four different logo designs, and their treatment accentuates and makes a feature out of the two dots, adding six more dots and a full stop in an arc. The client loved the interpretation of this approach with the dots representing leads and the curve being leads taken on a journey through to the final decision.

The new branding has been applied on the Direct it website and is progressively being rolled out across all of their internal and external collateral.

*Completed during employment at Orion Creative

Solutions

Display Ads
Graphic Design
Post Production
Videography
Landing Page